TY  - BOOK
AU  - Balsley, Ronald D
AU  - Birsner, E. Patricia
TI  - Selling : marketing personified
SN  - 0030706289
AV  - HF 5438.25 Bal 
PY  - 1987///
CY  - Chicago
PB  - The Dryden Press
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - SELLING
N1  - Bibliography
ER  -