Heskett, James L <br/><br/>
Service breakthroughs 
 changing the rules of the game 

 - New York  Free Press Collier MacMillan  1990 
 - xii, 306p. : ill 
<br/><br/> Bibliography 
<br/><br/><label>ISBN: </label>0029146755 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER SERVICES<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>SALES MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415 Hes