TY - BOOK AU - Heskett, James L AU - Hart, Christopher W. L AU - Sasser, W. Earl TI - Service breakthroughs SN - 0029146755 AV - HF 5415 Hes PY - 1990/// CY - New York PB - Free Press Collier MacMillan KW - CUSTOMER SERVICES KW - MARKETING--MANAGEMENT--CASE STUDIES KW - SALES MANAGEMENT N1 - Bibliography ER -