Aaker, David A <br/><br/>
Strategic market management. -- 8th ed. 

 - 8th ed. 
 - Hoboken, N. J.  John Wiley and Sons  2008 
 - xiii, 322p.: ill. 
<br/><br/><label>ISBN: </label>0470056231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Aak