TY  - BOOK
AU  - Aaker, David A
TI  - Strategic market management. -- 8th ed
SN  - 0470056231
AV  - HF 5415.13 Aak 
PY  - 2008///
CY  - Hoboken, N. J.
PB  - John Wiley and Sons
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -