Wilson, Ian <br/><br/>
Strategic marketing 
 cases, concepts and challenges 

 - London  HarperCollins  1996 
 - x , 283p. : ill. 
<br/><br/><label>ISBN: </label>0004990374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING<br/>STRATEGIC MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.135 Atk.