TY  - BOOK
AU  - Wilson, Ian
AU  - Atkinson, John
TI  - Strategic marketing
SN  - 0004990374
AV  - HF 5415.135 Atk. 
PY  - 1996///
CY  - London
PB  - HarperCollins
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--DECISION MAKING
KW  - STRATEGIC MARKETING
ER  -