Lamb, Charles W <br/><br/>
Strategic marketing management 
 cases and applications 

 - 3rd ed. 
 - Homewood, [Ill.]  Irwin  1990 
 - xviii, 742p. : ill. 
<br/><br/><label>ISBN: </label>025607898x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Cra