TY  - BOOK
AU  - Lamb, Charles W
AU  - Cravens, David W
TI  - Strategic marketing management
SN  - 025607898x
AV  - HF 5415 Cra 
PY  - 1990///
CY  - Homewood, [Ill.]
PB  - Irwin
KW  - Marketing - Case studies
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -