@book{58540,
	author = {Wilson, R. M. S. (Richard Malcolm Sano) and Gilligan, Colin and Chartered Institute of Marketing},
	title = {Strategic marketing management: planning, implementation and control},
	publisher = {Butterworth-Heinemann},
	year = {1992},
	series = {The Marketing series},
	address = {Oxford},
	note = {"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.}
}