Wilson, R. M. S. (Richard Malcolm Sano) <br/><br/>
Strategic marketing management: planning, implementation and control 

 - Oxford  Butterworth-Heinemann  1992 Oxford  Butterworth-Heinemann  1992 
 - xx, 644 p.: ill.  
 - The Marketing series  Marketing series (London, England) .
<br/><br/> "Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index. 
<br/><br/><label>ISBN: </label>0750603291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Wil