00824nam a2200217 a 4500008004100000020001500041050001900056100004400075245007300119260004000192260004000232300002200272350000900294490002500303490003900328500013500367650002600502700002000528700002100548710003700569120416s1992    ||||||||||||||||| ||    u  a0750603291  aHF 5415.13 Wil  aWilson, R. M. S. (Richard Malcolm Sano)10aStrategic marketing management: planning, implementation and control  aOxfordbButterworth-Heinemannc1992  aOxfordbButterworth-Heinemannc1992  axx, 644 p.: ill.   a0.00  aThe Marketing series  vMarketing series (London, England)  a"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.  aMARKETING--MANAGEMENT  aGilligan, Colin  aPearson, David J  aChartered Institute of Marketing