01022nam a2200241 a 4500 120416s1992 ||||||||||||||||| || u 0750603291 HF 5415.13 Wil Wilson, R. M. S. (Richard Malcolm Sano) Strategic marketing management: planning, implementation and control Oxford Butterworth-Heinemann 1992 Oxford Butterworth-Heinemann 1992 xx, 644 p.: ill. 0.00 The Marketing series Marketing series (London, England) "Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index. MARKETING--MANAGEMENT Gilligan, Colin Pearson, David J Chartered Institute of Marketing 0.00 CBU-MAIN LIBRARY (Kitwe) 1 25000.00 1 AVAILABLE Main Library Open Access Collection 58540 58540 0 0 lcc 0 0 001 001 Main Library Open Access Collection 2022-11-30 0 HF 5415.13 Wil 027501 2022-11-30 2022-11-30 002