Wilson, R. M. S. (Richard Malcolm Sano) creator Gilligan, Colin Pearson, David J Chartered Institute of Marketing text Oxford Oxford Butterworth-Heinemann 1992 Butterworth-Heinemann 1992 monographic xx, 644 p.: ill. "Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index. MARKETING--MANAGEMENT HF 5415.13 Wil 0750603291 120416