TY  - BOOK
AU  - Wilson, R. M. S. (Richard Malcolm Sano)
AU  - Gilligan, Colin
AU  - Pearson, David J
ED  - Chartered Institute of Marketing
TI  - Strategic marketing management: planning, implementation and control
T2  - The Marketing series
SN  - 0750603291
AV  - HF 5415.13 Wil 
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT
N1  - "Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index
ER  -