Drummond, Graeme <br/><br/>
Strategic marketing: planning and control 

 - Oxford:  Butterworth-Heinemann  1999 
 - xiii, 176 p. 
 - Marketing series (London, England). Student .
<br/><br/><label>ISBN: </label>0750644826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT<br/>MARKETING--DECISION MAKING
<br/><br/><label>LC Class. No.: </label>HF 5415.135 Dru