TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic marketing: planning and control
T2  - Marketing series (London, England). Student
SN  - 0750644826
AV  - HF 5415.135 Dru 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--DECISION MAKING
ER  -