Drummond, Graeme <br/><br/>
Strategic marketing: planning and control. (3rd ed.) 

 - 3rd ed. 
 - Oxford:  Butterworth-Heinemann  2008 
 - xvi, 332p.: ill. 
<br/><br/><label>ISBN: </label>9780750682718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING
<br/><br/><label>LC Class. No.: </label>HF 5415.135 Dru