McDonald, Malcom <br/><br/>
Strategy search: a guide to marketing for chief executives and directors 

 - Hampshire:  Gower  1987 
 - [vi], 183p. : ill. 
<br/><br/><label>ISBN: </label>0566026337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5500.2 Chr