TY  - BOOK
AU  - McDonald, Malcom
AU  - Christopher, Martin
TI  - Strategy search: a guide to marketing for chief executives and directors
SN  - 0566026337
AV  - HF 5500.2 Chr 
PY  - 1987///
CY  - Hampshire
PB  - Gower
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -