Banning, Douglas <br/><br/>
Techniques for marketing new products 

 - New York  McGraw-Hill  1957 
 - ix, 308p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5353 Ban