00508nam a2200169 a 4500008004100000020001500041050001900056100002100075245006800096250001200164260003500176300002100211350000900232650004000241650003900281700001800320120416s1980    ||||||||||||||||| ||    u  a0395281636  aHF 5415.13 Pri  aPride, William M10aUnderstanding marketing: study guide for marketing... (2nd ed.)  a2nd ed.  aDallasbHoughton Mifflinc1980  avi, 277p. : ill.  a0.00 0aMARKETING--MANAGEMENT--CASE STUDIES  aMARKETING--HANDBOOKS, MANUALS, ETC  aFerrell, O. C