TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O. C
TI  - Understanding marketing: study guide for marketing... (2nd ed.)
SN  - 0395281636
AV  - HF 5415.13 Pri 
PY  - 1980///
CY  - Dallas
PB  - Houghton Mifflin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--HANDBOOKS, MANUALS, ETC
ER  -