TY  - BOOK
AU  - Szmigin, Isabelle
TI  - Understanding the Consumer
SN  - 0761947019
AV  - HF 5415.32 Szm 
PY  - 2003///
CY  - London
PB  - SAGE Publications
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - CONSUMER BEHAVIOUR
ER  -