TY  - BOOK
AU  - Blythe, Jim
TI  - A very short, fairly interesting and reasonably cheap book about studying marketing
SN  - 9781412930888
AV  - HF 5415 Bly 
PY  - 2006///
CY  - London
PB  - SAGE Publications
KW  - MARKET-STUDYING
KW  - MARKETING
ER  -