TY  - BOOK
AU  - Perry, Richard
AU  - Whitaker, Andrew
TI  - Viral marketing in a week
SN  - 0340849045
AV  - HF 5415.1265 Per 
PY  - 2002///
CY  - London
PB  - Hodder and Stroughton
KW  - TELEMARKETING
KW  - COMPUTER SOFTWARE INDUSTRY
KW  - TELEMARKETING--HANDBOOKS, MANUALS, ETC
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -