Gureja, Gopal K <br/><br/>
Creating customer value 
 the synergy between after-sales service and maintenance 

 - New Delhi  Tata McGraw-Hill  1997 
 - xxxii ; 393p. ; ill. 
<br/><br/><label>ISBN: </label>0074631454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>CUSTOMER VALUE<br/>SYNERGY
<br/><br/><label>LC Class. No.: </label>HF 5415.5 Gur