TY  - BOOK
AU  - Gureja, Gopal K
TI  - Creating customer value
SN  - 0074631454
AV  - HF 5415.5 Gur 
PY  - 1997///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - CUSTOMER VALUE
KW  - SYNERGY
ER  -