Chernatony, Leslie de <br/><br/>
Creating powerful brands: the strategic route to success in consumer, industrial and service markets 

 - Oxford:  Butterworth-Heinemann  1992 
 - xi, 282p. : ill. 
<br/><br/><label>ISBN: </label>0750606606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING<br/>BRAND NAME PRODUCTS--PLANNING<br/>BUSINESS<br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.15 Che