00552nam a2200169 a 4500008004100000020001500041050001900056100002600075245010500101260004100206300002100247350000900268650003500277650003400312650001300346650002300359120416s1992    ||||||||||||||||| ||    u  a0750606606  aHF 5415.15 Che  aChernatony, Leslie de10aCreating powerful brands: the strategic route to success in consumer, industrial and service markets  aOxford:bButterworth-Heinemannc1992  axi, 282p. : ill.  a0.00  aBRAND NAME PRODUCTS--MARKETING  aBRAND NAME PRODUCTS--PLANNING 0aBUSINESS  aPRODUCT MANAGEMENT