TY  - BOOK
AU  - Chernatony, Leslie de
TI  - Creating powerful brands: the strategic route to success in consumer, industrial and service markets
SN  - 0750606606
AV  - HF 5415.15 Che 
PY  - 1992///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - BRAND NAME PRODUCTS--MARKETING
KW  - BRAND NAME PRODUCTS--PLANNING
KW  - BUSINESS
KW  - PRODUCT MANAGEMENT
ER  -