TY - BOOK AU - Wilson, Jonathan TI - Essentials of business research : a guide to doing your research project. (2nd ed.) SN - 9781446257333 AV - HD 30.4 Wil PY - 2014/// CY - Los Angeles PB - SAGE Publications Ltd KW - BUSINESS--RESEARCH--METHODOLOGY KW - DISSERTATIONS, ACADEMIC N1 - Previous edition: 2010. Includes Internet access. Includes bibliographical references and index; An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research ER -