Perreault, William D <br/><br/>
Essentials of marketing 

 - 4th ed. 
 - Homewood, Ill.  Irwin  1988 
 - xvi, 512p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0256060096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Mac