McCarthy, Edmund Jerome <br/><br/>
Essentials of marketing 

 - Homewood, Ill.  Richard D. Irwin  1979 
 - xvii, 494p. 
<br/><br/><label>ISBN: </label>0256021422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mac