TY  - BOOK
AU  - McCarthy, Edmund Jerome
TI  - Essentials of marketing
SN  - 0256021422
AV  - HF 5415 Mac 
PY  - 1979///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -