Berman, Barry <br/><br/>
Essentials of marketing 

 - New York  Macmillan Pub. Co. Collier Macmillan Publishers  1984 
 - xxi, 538, 56 p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>002334590x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Eva