TY  - BOOK
AU  - Berman, Barry
AU  - Evans, Joel R
TI  - Essentials of marketing
SN  - 002334590x
AV  - HF 5415 Eva 
PY  - 1984///
CY  - New York
PB  - Macmillan Pub. Co. Collier Macmillan Publishers
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
N1  - Bibliography
ER  -