00425nam a2200145 a 4500008004100000050001800041100001800059245003900077246003100116260003700147300002000184350000900204650004000213650002600253120416s1966    ||||||||||||||||| ||    u  aHF 5415.1 Ess  aTrump, Ross M10aEssentials of marketing management  aRoss M. Trump [and others]  aNew YorkbHoughton Mifflinc1966  ax, 140p. : ill.  a0.00 0aMARKETING--MANAGEMENT--CASE STUDIES  aMARKETING--MANAGEMENT