TY  - BOOK
AU  - Trump, Ross M
TI  - Essentials of marketing management
AV  - HF 5415.1 Ess 
PY  - 1966///
CY  - New York
PB  - Houghton Mifflin
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -