Butterfield, Leslie <br/><br/>
Excellence in advertising 
 the IPA guide to best practice 

 - Oxford  Butterworth-Heinemann  1997 
 - xviii, 260 p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0750631295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF 5808 Exe