Zikmund, William G <br/><br/>
Exploring marketing research 
William G. Zikmund 
 - 8th ed. 
 - Mason, Ohio  South-Western  2003 
 - xxi,744p.: ill. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Zik