TY  - BOOK
AU  - Zikmund, William G
TI  - Exploring marketing research
SN  - 0324181485
AV  - HF 5415.2 Zik 
PY  - 2003///
CY  - Mason, Ohio
PB  - South-Western
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -