TY  - BOOK
AU  - Ward, Keith
TI  - Financial aspects of marketing
SN  - 0750616024
AV  - HG 179.5 War 
PY  - 1989///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - FINANCIAL ASPECTS--MARKETING
ER  -