Fletcher, Alan D <br/><br/>
Fundamentals of advertising research 

 - 3rd. ed. 
 - Belmont  Wadsworth Publishing Company  1988 
 - xiii, 322p. : ill. 
<br/><br/> 70 copies in SB LIBRARY 
<br/><br/><label>ISBN: </label>0534084540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS<br/>TEXTBOOKS
<br/><br/><label>LC Class. No.: </label>HF 5814 Fle