TY  - BOOK
AU  - Fletcher, Alan D
TI  - Fundamentals of advertising research
SN  - 0534084540
AV  - HF 5814 Fle 
PY  - 1988///
CY  - Belmont
PB  - Wadsworth Publishing Company
KW  - ADVERTISING CAMPAIGNS
KW  - TEXTBOOKS
N1  - 70 copies in SB LIBRARY
ER  -