Mooij, Marieke de <br/><br/>
Global marketing and advertising: understanding cultural paradoxes. (2nd ed.) 
Marieke de Mooij 
 - 2nd ed. 
 - London:  SAGE Publications  2005 
 - xvi, 269p.: ill. 
<br/><br/><label>ISBN: </label>978142914765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CROSS-CULTURAL STUDIES<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>CONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES<br/>ADVERTISING--CROSS-CULTURAL STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.127 Moo