TY  - BOOK
AU  - Mooij, Marieke de
TI  - Global marketing and advertising: understanding cultural paradoxes. (2nd ed.)
SN  - 978142914765
AV  - HF 5415.127 Moo 
PY  - 2005///
CY  - London
PB  - SAGE Publications
KW  - MARKETING--CROSS-CULTURAL STUDIES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - CONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES
KW  - ADVERTISING--CROSS-CULTURAL STUDIES
ER  -