TY  - BOOK
AU  - Mooij, Marieke de
TI  - Global marketing and advertising : understanding cultural paradoxes (Fourth edition)
SN  - 9781452257174
AV  - HF 5415.127 Moo 
PY  - 2014///
CY  - Los Angeles
PB  - SAGE Publications
KW  - CULTURE AND VALUES
KW  - CULTURE AND ADVERSITING APPEALS
KW  - GLOBAL MARKETING
KW  - DIMENSIONS OF CULTURE
KW  - TARGET MARKETING--CROSS-CULTURAL STUDIES
KW  - ADVERTISING--CROSS-CULTURAL STUDIES
KW  - CULTURE AND CONSUMER BEHAVIOUR
KW  - THE PARADOXES IN GLOBAL MARKETING AND COMMUNICTAIONS
KW  - CONSUMER BEHAVIOR--CROSS CULTURAL STUDIES
ER  -