Reeder, Betty H., 1936- Industrial marketing: analysis, planning and control - Englewood Cliffs, N.J. FT Prentice-Hall 1987 - xviii, 654 pages : illustrations ISBN: 0134615263 Subjects--Topical Terms: Industrial marketingMARKETING--MANAGEMENT--CASE STUDIES LC Class. No.: HF 5415 Ree