Kotler, Philip <br/><br/>
Social marketing: changing behaviors for good. (5th edition) 
by Nancy R. Lee and Philip Kotler 
 - 4th ed. 
 - London  SAGE Publications  2016 
 - xv, 567p.: ill. 
<br/><br/><label>ISBN: </label>9781452292144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING<br/>BEHAVIOR MODIFICATION
<br/><br/><label>LC Class. No.: </label>HF 5414 Kot